FASH 604Marketing Beauty Brands

Catalog

Marketing beauty brands requires a deft understanding of innovations in product development and packaging, social media & experiential marketing, culture-informed consumer insights, and common beauty brand aesthetics (e.g. luxury, cool, glam, natural, eco-friendly, etc) - an important element of which is investigation of inclusive & sustainable beauty aesthetics. Students in the course will use case studies and hear from industry experts to learn about marketing fundamentals and innovations, the impact of culture on consumption, customer communication frameworks, and how to translate these into actionable go-to-market strategies.