NRF University Challenge

Catalog description

This project-based partnership course brings transformative IPP techniques to bear on the National Retail Federation's University Challenge competition, bringing together a select group of cross-disciplinary Fashion and Advertising students to create retail business & communication plans for a major retailer. Course deliverables include a 20-page business and communication plan as well as a 90-second video pitch suitable for inclusion in student portfolios. Consultations with industry professionals will also be a part of this course. The winning plan book and video pitch will be sent on to the National Retail Federation competition in October. If the student team makes the finals, the group is flown to NYC in January for the NRF's Big Show annual conference.