Digital Content and Analytics

Catalog description

Course focuses in on digital communication specific industry tools utilized today to strategically plan, create, execute, and evaluate strategic communication programs across contemporary platforms, both well-established and emerging. Industry tools to be explored: Google Analytics, HubSpot CRM, YouTube Advertising, social media platforms (Facebook, Instagram, LinkedIn and newer platforms), search engine marketing and email marketing. Students will explore strategically planning, creating and analyzing digital content outcomes.