Advertising & PR Campaigns

Catalog description

This portfolio-building hands-on course is a great way for mid-level students interested in advertising, content creation & management, marketing public relations, and other allied fields (filmmaking, TV, creative writing, photography, graphic design, gaming, etc.) to create a comprehensive digital campaign plan answering a creative brand problem. Students' final product is a formal presentation and plan, complete with research, strategy, produced creative concepts across a variety of digital content platforms (paid & owned social, pre-roll, YouTube shorts, digital display, mobile, web, etc.), and media recommendations.