Business of Media

Catalog description

Explore the dynamic, ever-changing business of media! This course surveys the media industry both traditional, legacy media sectors that include print/news, radio, television, film, along with current and emerging digital sectors and applications such as social, streaming, the metaverse, and artificial intelligence (AI). You'll explore how changes in technology drive innovation, transforming the production, distribution, marketing, and consumption of content in a digital world while better understanding your role within the media ecosystem. Analysis of diversity, privacy, ownership, and other current issues will deepen your understanding of the challenges and opportunities within the media industry.