CISS 560
MARKETING ANALYTICS
Columbia College · UGRD · Fall 2026
1 section1 open now
Catalog description
This course explores how to use analytics in marketing. Students will learn how to use data and statistical analysis to understand and improve marketing campaigns and strategies. Topics include data collection and cleaning, descriptive statistics, data visualization, predictive modeling, marketing mix modeling, customer segmentation, customer lifetime value and marketing ROI. Prerequisite: CISS-500
Sections
Current meeting, instructor, credit, and enrollment details
DEA
8 openSeats: 7/15 seats Last recorded: Aug 7, 2026, 1:12 PMClass #233578Fall 2026UGRD3.0 credits
8 available7 enrolled15 capacity0 waitlist
- Days & times
- M/T/W/Th/F/Sa/Su -
- Meeting dates
- Aug 31 – Oct 24
- Location
- —
- Instructor
- Kyle P. Allison
Details checked 3 hours agoSeats checked 3 hours ago
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