GEN 459

Market Research Through Digital Metrics and Analytics

Colorado State University Global · UGRD · Fall 2026

1 section

Catalog description

This course relates traditional market research concepts to the digital marketing platform through the use of SEM, SEO and PPC towards web optimization. The course reviews measurement and predictive analytics for marketers. Additionally, this course reviews Google analytics and Google Adwords in a marketing application.

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Class #colorado_global-0459Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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