Digital Marketing

Catalog description

This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing , to include email marketing, social media, mobile marketing, video marketing, the use of artificial intelligence in support of marketing efforts, disruptive innovative marketing platforms and digital advertising. Additionally the course provides a basic understanding of how to measure the effectiveness of and assess ethical issues associated with digital marketing.