Pricing Models and Optimization

Catalog description

This course delves into the intricacies of pricing strategies, enabling students to optimize product pricing to achieve profitability while considering market dynamics and consumer behavior. This course covers a range of skills and knowledge areas, from strategic analysis and modeling to pricing optimization techniques and ethical considerations of setting and updating prices over time, preparing students for comprehensive mastery of pricing models and strategies. Topics will include but not be limited to introduction to pricing, models of consumer demand, price segmentation, customized pricing strategies, and the behavioral economics of pricing.