Strategic Communication

Catalog description

In this course, students learn crucial theory and practical skills needed to manage issues and crises in a modern global environment. Students will learn about issues management as a process for facilitating communication leadership in organizations in order to mitigate internal and external threats to their organizations. Likewise, they will develop knowledge for matching response strategies to different situations, crises, and stakeholders. Topics covered will include stakeholder relationship management, issues management, crisis leadership, social responsibility, and crisis response strategies. As of 19-20 Fall Trimester, this course is available only to declared BSCOM majors and Strategic Communication specializations.