Persuasive Campaigns

Catalog description

In this class, students will learn about current-day work in persuasion and advocacy across health communication, corporate communication, human resources, advertising, public relations, interactive media, and media studies. To understand the relationships between theory, research, and practice, students will develop a campaign proposal that is grounded in both academic and original research. Students work collaboratively to create the proposal, which will be a professional document for a portfolio or can be developed as an applied project in advocacy within a field.