MKTG 4800

Marketing Planning/Strategies

University of Colorado Colorado Springs · UGRD · Fall 2026

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Catalog description

Detailed consideration of the process of formulating and implementing marketing policies. Major emphasis on market analysis, product/brand management, promotion, distribution and pricing. Case analyses used to develop analytical abilities and to integrate all major areas of marketing. It is recommended that students take two required marketing courses in addition to MKTG 3000 before enrolling in this course. Prer., MKTG 3300. Coreq., MKTG 4650 or MKTG 4700. Junior standing. College of Business students only.

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Current meeting, instructor, credit, and enrollment details

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8 openSeats: 0/30 seats Last recorded: Aug 8, 2026, 11:31 PM
Class #40550Fall 2026UGRD3.00 credits
8 available30 capacity
Days & times
No scheduled meeting time
Meeting dates
Aug 24 – Dec 19
Location
Online Course
Instructor
Matthew Walker
Details checked 2 hours agoSeats checked 2 hours ago
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