Sport Marketing

Catalog description

This course focuses on the two primary components of sports marketing: (i) the marketing of sport and (ii) the use of sport as a marketing tool for other products and services (i.e. sponsorship). The marketing of sport component gives attention to the various techniques and strategies used to market sport products, services, events and experiences. The first part of the class will work toward the preparation of a sport marketing strategy. The marketing through sport section will examine the core concepts, objectives and components of partnership marketing (and sports sponsorship as a central part of this) and will ultimately work toward to presentation of a sport sponsorship proposal. Prer., MKTG 3000. Junior standing. College of Business students only.