Service Mgt & Marketing

Catalog description

This course builds and expands on the introductory marketing course by showing adaptations and applications of marketing ideas to the service setting. The service component of business requires a distinctive approach to marketing strategy both in development and execution. In addition, quality service cannot be delivered without understanding and developing the organizational and human resources of the firm. Designed for those students who are interested in working in either traditional service industries or in the service areas of manufacturing industries. Prer., MKTG 3000. Junior standing. College of Business students only.