Principles of Marketing

Catalog description

Three lecture. Environment of marketing including, analysis of various marketing activities and discussion of the economic, psychological, and sociological factors which influence marketing activities. Students will be able to: problem solving techniques; instruction interpretation; understanding of marketing vocabulary; define marketing and explain the importance of it; describe the marketing planning process and the importance of a formed strategy in marketing; describe the 4 P’s of marketing and how each is important to environmental success in global marketing efforts which allow business to be successful; describe the impact which buyer behavior has had on business growth and development; explain the process of consumer behavior with the consumer purchasing patterns; define the appraisal process used in marketing audits.