Typography 1

Catalog description

2 Lecture. 3 Lab. An introduction to traditional and conceptual typographic applications, with a focus on the study of the basic letter forms, type families and their characteristics, history of type, typographic contrast, hierarchy, and grids. Students will be able to: demonstrate their ability to utilize type anatomy, classification, measures, leading, and kerning through the production of exercises; demonstrate their abilities in font selection for emotion through the design and development of their projects; demonstrate their abilities in typographic composition and alignment in their projects; identify best practices in type use through participation in class discussions and critiques; demonstrate their knowledge of typographic history by researching an historically significant typeface and/or typographer; demonstrate verbal and written abilities, in order to develop communication skills, in class critiques and presentations. Prerequisite(s): ART 191, ART 110, ART 111, and ART 160 with grades greater than or equal to C. Corequisite(s): ART 260.