Graphic Design I

Catalog description

1 Lecture. 5 Lab. An introduction to the exploration of the formal principles and elements of design, and applied visual problem-solving. Course exercises incorporate type and image concepts in order to create effective graphic design communications for both print and interactive formats. Students will be able to: recognize and identify design principles/elements: color, shape, texture, contrast, hierarchy, emphasis, movement, rhythm, semiotics, unity, balance, proportion/scale; utilize the principles of design in exercises, process books, and projects; demonstrate craft and technical ability through the completion of file-prep, printing, construction, and software usage in creating their projects; identify and demonstrate the stages of the design process: research/personas, brainstorming/sketching, roughs, macro-comps, micro-comps, final presentation, and utilize the process in producing their exercises and projects; demonstrate their abilities at verbal communication and presentation skills through the preparation of work for critique and research presentation; demonstrate an understanding of an historical perspective in design through their research, creation, and presentation on an historically significant designer. Prerequisite(s): ART 199 and ART 111 with grades greater than or equal to C. Corequisite(s): ART 261.