PRSC 426

AI-Driven PR Research

Coastal Carolina University · UGRD · Fall 2026

1 section

Catalog description

Students explore AI’s impact on PR through case studies, data analysis, and research methodologies. Equips students with industry skills for advanced PR strategies, audience analysis, and campaign performance measurement. Prepares students for research-driven roles in the PR industry. Semester(s) Offered: Offered as needed

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Class #coastal_carolina_2-PRSC426Fall 2026UGRD3 credits

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Instructor: Staff

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