Artificial Intelligence in Marketing

Catalog description

A grade of ‘C’ or better in CBAD 350 Students learn practical and innovative ways to apply Artificial Intelligence (AI) to marketing by exploring its current applications, capabilities, and ethical considerations. They also learn to mitigate risks associated with AI implementation, make data-driven decisions, manage AI projects successfully, and understand key technical aspects. This knowledge enables them to communicate AI’s potential effectively and leverage it for sustainable competitive advantage in digital transformation. Semester(s) Offered: Fall, Spring