MKTG 458

Marketing Strategy

Coastal Carolina University · UGRD · Fall 2026

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completion of MKTG 351 and MKTG 357 Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. Semester(s) Offered: Fall, Spring

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Class #coastal_carolina_2-MKTG458Fall 2026UGRD3 credits
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