MKTG 453

Integrated Marketing Communications

Coastal Carolina University · UGRD · Fall 2026

1 section

Catalog description

A grade of ‘C’ or better in CBAD 350 The study of advertising and promotion from an integrated marketing communications perspective. Emphasis is given to advertising, sales promotion, direct marketing, personal selling, and public relations/ publicity. Semester(s) Offered: Fall

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Class #coastal_carolina_2-MKTG453Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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