New Business Development

Catalog description

Students learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans and design an organization to fit its business model. As part of building the business plan, this class focuses on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. Semester(s) Offered: Fall