CBAD 120

Introduction to the Global Culture of Business

Coastal Carolina University · UGRD · Fall 2026

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This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. Semester(s) Offered: Fall, Spring

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Class #coastal_carolina_2-CBAD120Fall 2026UGRD3 credits
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