Health Care Marketing

Catalog description

Restriction(s): Junior Standing or above This course is an introduction to the principles and practices associated with marketing in a health care setting. The course covers the major topics surrounding health care marketing in the current dynamic health care environment. Topics include, but not be limited to, developing a market orientation; organizing a marketing operation; consumer behavior; market research; market segmentation; elements of a marketing plan; development of a marketing plan. Semester(s) Offered: Fall