Introduction to Business Analytics

Catalog description

Prerequisite: A grade of C or higher in BUS 201/OSM 201 or equivalent. Business analytics is an essential skill for modern business managers where various types of data are being collected in large volumes rapidly. The ability to compile and analyze data using the appropriate tools is important for data-driven decision-making. This course introduces students to the growing field of big, structured, and unstructured data analysis to answer critical business questions. Analytics includes a range of topics, including building standard summary reports of the data and applying quantitative and statistical methods for prediction, forecasting, classification, and optimization using historical data. MS Excel will be the primary software tool to facilitate the development and understanding of these analytical models.