Consulting

Catalog description

Prerequisites: Senior standing, MKT 420, and MKT 431. The learning philosophy in this course can be summed up as follows: theory informs practice. The marketing consulting course emphasizes the integration of strategy, business processes, technology, and management through a group project conducted for a “real-world” company or non-profit, organization. The course centers around student teams working with clients to conduct analysis, determine managerial priorities, and provide a series of deliverables that enable the client to operate more efficiently and grow. Students will follow a systematic business consulting methodology The course features close work with clients and ends with a report for client managers.