Content Marketing

Catalog description

Prerequisite: MKT 301. With the continuing development of technology in the era of the digital realm, content marketing is important to attract and retain customers in a competitive environment. This practical class will teach students how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows a business, and eventually, a career. Students will have opportunities to work on live client projects and earn industry-recognized content marketing certificates.