Advertising and Promotion

Catalog description

Prerequisite: MKT 301. This course introduces students to various marketing communication tools such as advertising, direct marketing, and sales promotions, emphasizing their integration for cohesive communication campaigns. Emphasis is given to fostering creative skills, including message development and visual design. Additionally, students will explore an extensive range of media platforms spanning traditional to digital and social media. By incorporating research, strategy, creativity, and media expertise, students will learn to develop focused and integrated marketing promotional campaigns.