MKT 420
Consumer Behavior
Cleveland State University · UGRD · Fall 2026
1 section
Catalog description
Prerequisite: MKT 301. Investigates consumer and organizational buying motives, buying influences, and buying decision-making processes and their implications for marketing strategies and public/social policy. Explores cross-cultural, ethical, and research issues in understanding consumer and industrial/organizational buying.
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001
Availability not recently verifiedClass #cleveland_2-MKT420Fall 2026UGRD3 credits
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