Fundamentals of Marketing

Catalog description

Prerequisite: Completion of ENG 101 and ENG 102 with a grade of C or better. Examines the role of marketing in business and nonprofit organizations from managerial as well as societal and ethical perspectives. Focuses on development and implementation of the marketing program by surveying relevant concepts from the social and behavioral sciences, examining trends in domestic and world markets; and exploring decisions related to market selection, strategic market planning; and the marketing mix areas of product, price, promotion, and distribution.