Entrepreneurial Strategy

Catalog description

Prerequisite: Junior or senior level standing. In this course, students identify strategic issues and opportunities facing entrepreneurs and small- and medium-sized enterprises and develop effective solutions for sustainable competitive advantage. Students evaluate strategic business strategies and their implications by focusing on resource constraints and competing in the marketplace with larger companies. Students will build upon their previously acquired knowledge of how a small- or medium-sized business is formed and managed to learn to proactively improve organizational performance. This course requires students to learn new concepts as well as integrate prior course work and professional experiences.