Promotional Production

Catalog description

Pre-req: COM 225, COM 226, COM 257, COM 260, COM 303, COM 350, COM 335, and COM 425. COM 363 section 3 is a 1 credit co-requisite. A workshop course in advanced public relations skills. Emphasizes message design and dissemination techniques that range across print and digital media for communication. The course will work with actual clients and will include both internal and external organizational publics according to a developed Strategic Communication plan.