Corporate Identity

Catalog description

Prerequisites: 1) Art 242 and Art 244; 2) Degree-seeking status, or enrollment in a Department of Art and Design program. Introduction to the practical development of the basic visual, verbal, and conceptual elements of a corporate identity. Students will learn to create logos, develop visual identity, and apply integrated communication systems that support brand development. Projects are structured to provide a cohesive demonstration of knowledge as well as documentation of this area of visual communication design. Course will focus on formal exercises such as mark making as well as brand research and conceptual development. Professional production techniques, as relevant to assignments will be covered.