Integrated Design Strategies

Catalog description

Prerequisites: 1) ART 342; 2) Degree-seeking status, or enrollment in a Department of Art and Design program. Instruction on applying visual communication and branding practices across platforms to create integrated design campaigns. Students will consider design thinking and how typographic and aesthetic principles & techniques support messaging. Campaign style projects will cover a range of media including print, digital, and environmental graphic design. Professional production techniques, as relevant to assignments will be covered.