Advanced Typography

Catalog description

Prerequisites: 1) ART 242 and ART 244; 2) Degree-seeking status, or enrollment in a Department of Art and Design program. Comprehensive instruction on the creation of design collateral with typographic emphasis. Focus on design thinking, visual communication and how typographic principles and techniques support messaging. Students will study the creation and production of a design piece, from initial production schedules and creative brainstorming and problem-solving techniques to aesthetic development and modes of output. Focus on technical, aesthetic, and communication issues. Typographic exploration across print and digital mediums will be encouraged. Professional production techniques, as relevant to assignments will be covered.