MKTG 4710

Entertainment Marketing

Clayton State University · UGRD · Fall 2026

1 section

Catalog description

This course examines the marketing techniques that entertainment companies use to promote their products. The course examines the advertising, publicity, and general promotion techniques of film studios, music industry, and other art establishments in organizing effective promotional campaigns.

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Class #clayton-1054Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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