MKTG 3420

Global Business

Clayton State University · UGRD · Fall 2026

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This course discusses the various dimensions of the international business environment. The cultural, legal, political, and economic institutions with which international firms come into contact are extensively examined. In addition, the course addresses how the functional areas of business, finance, accounting, production, human resources management, marketing, and technology management have to adapt to the international environment.

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Class #clayton-1040Fall 2026UGRD3 credits
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