MKTG 3302
Consumer Behavior
Clayton State University · UGRD · Fall 2026
1 section
Catalog description
An analysis of the psychological, social and economic influences which affect attitude formation and decision making processes of consumers. An overview of the research methods used of determining characteristics of buyers is included. Students are strongly recommended to take PSYC 1101 prior to enrolling in MKTG 3302 .
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Availability not recently verifiedClass #clayton-1038Fall 2026UGRD3 credits
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