BUS 141

International Marketing 3 Units (AA/AS; CSU) 54 lecture hours

Citrus College · UGRD · Fall 2026

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Concepts, principles, theory and practice of international marketing. United States and foreign marketing organizations, U. S. international marketing position, market entry strategies, analysis of foreign markets, culture and marketing, product design, pricing distribution, promotion, and sales.

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Class #citrus-0218Fall 2026UGRD
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