MKTG 407

Consumer Behavior

Citadel Military College of South Carolina · UGRD · Fall 2026

1 section

Catalog description

Study behavioral science theories and related marketing models useful to managers in understanding consumers in domestic and global marketplaces. Restrictions: 3B, 2A, 2B, 1A, 1B This course was previously listed as BADM 414.

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Current meeting, instructor, credit, and enrollment details

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Class #citadel_military_south_carolina-MKTG407Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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