MKTG 403

Marketing Analytics & Inquiry

Citadel Military College of South Carolina · UGRD · Fall 2026

1 section

Catalog description

Learn how to develop performance measurement systems for marketing channels, incorporating measuring website traffic, conducting market research, estimating usage patterns, and interpreting website visitor behavior. Review online metrics, compare marketing analytics vendors, and develop ways to communicate performance. Explore key concepts and methods of marketing research apply those tools to solve real-life business problems. Restrictions: 3B, 2A, 2B, 1A, 1B This course was previously listed as BADM 441.

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Class #citadel_military_south_carolina-MKTG403Fall 2026UGRD3 credits

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Instructor: Staff

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