MKTG 301

Principles of Marketing

Citadel Military College of South Carolina · UGRD · Fall 2026

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Explore the process of developing marketing strategy, the role of marketing activities withinthe firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision-making. Restrictions: 3B, 2A, 2B, 1A, 1B

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Class #citadel_military_south_carolina-MKTG301Fall 2026UGRD3 credits
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