Technology & Entrepreneurship

Catalog description

Explore the intersection of technology and entrepreneurship, including both the development of new technology-based businesses and the use of technology in launching and marketing new businesses. Learn about models of technological change, models of new firm strategy development, and models of organizational strategy in high-tech start-ups. Review topics such as matching new technologies and markets, making money from innovation, competition between technologies, strategies for competing against established incumbents, technology portfolio development, and theories of diffusion and adoption. Restrictions: 3B, 2A, 2B, 1A, 1B This course was previously listed as BADM 428.