Integrated Marketing Communications 1 Credit. 1 Lecture Hour. 0 Lab Hour

Catalog description

A course on using integrated marketing communications (IMC) to manage and coordinate an organization's advertising, public relations, sales promotion, and personal selling efforts. Topics include: IMC planning, agency operations, defining target audiences, setting and allocating budgets, implementing advertising, selecting advertising media, and evaluating IMC. The course is delivered in a 5-week schedule. Prerequisites: MKT 215 View Sections