MKT 231
Direct and Database Marketing 1 Credit. 1 Lecture Hour. 0 Lab Hour
Cincinnati State Technical and Community College · UGRD · Fall 2026
1 section
Catalog description
A course on direct marketing practices. Topics include: direct marketing as a component of company marketing strategies; response techniques for direct mail, catalogs, TV/radio, internet, display, and classified advertising; database creation; copy testing; and list evaluation. The course is delivered in a 5-week schedule. Prerequisites: MKT 101 or MKT 105 or MKT 115 View Sections
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #cincinnati_technical_and-1246Fall 2026UGRD
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?