MKT 205

Marketing Research & Consumer Behavior 3 Credits. 3 Lecture Hours. 0 Lab Hour

Cincinnati State Technical and Community College · UGRD · Fall 2026

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An introduction to marketing research with emphasis on the use of research data to understand consumer decision-making processes that influence marketing strategy and management decisions. Topics include: designing research; collecting, analyzing, and interpreting data; and communicating findings through practical recommendations. Prerequisites: MKT 101 View Sections

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Class #cincinnati_technical_and-1244Fall 2026UGRD
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