Digital Design Strategies 2 Credits. 1 Lecture Hour. 2 Lab Hours

Catalog description

A course that explores marketing knowledge and techniques needed to design appropriate deliverables for target audiences. Topics include: understanding audience demographics and psychographics, establishing target markets, conducting research on access to those markets, and applying knowledge gained from research to design a variety of deliverables for the target markets. This course is offered in a 7-week format. Prerequisites: GRD 120 and GRD 130 View Sections