MKT 437

Market Research

Chaminade University of Honolulu · · Fall 2026

1 open of 1 section

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Catalog description

Students learning the purpose of consumer research and how to implement a market research project. The class explores traditional types of research designs, as well as newer ethnographic approaches to both quantitative and qualitative research. Ethical issues related to the practice of consumer research are also covered. Prerequisite: MKT-301, EN-102, and COM-101.

Sections (1)

Updated 2 hours ago
01-1
15 openSeats: 10/25 seats Last recorded: Jul 24, 2026, 10:43 PM
When
TuTh 1:00PM - 2:20PM
Where
Clarence T.C. Ching Hall 253
Who
Panow-Loui, W
#931203 cr10/25 seats
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