Business Strategy

Catalog description

This capstone course for business majors provides students the opportunity to integrate the knowledge gained in their business course work to better understand and engage the work of organizations. Topics include organizational assessment; organizational "visioning" and mission compositions; strategy formulation, implementation, and evaluation; and the coordination of resources, core competencies, and processes to achieve competitive advantage and provide social value. Student teams conduct and present rigorous case analyses of exemplar organizations. Offered every semester. Prerequisites: BU 200, AC 202 or AC204, EC 201, EC 202, FIN 301, MKT 301, MGT306 or MGT 312 and BU 308.