Identity System Design

Catalog description

Prerequisite: ARTGD-73 (formerly ART-73). Formerly ARTGD-474 and ART-474. The creation of visual identity programs, also known as branding, provides integrated graphic and typographic systems for identifying businesses and organizations in all media and communication contexts. It explains the formal and conceptual organizing considerations that effective branding systems are built on, from initial visual research and concept generation, to final implementation. This course is a final portfolio development class for the Graphic Design for Digital Media certificate and degree program. Transfer: CSU